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❤️ Valentine's Day Color Palette 2017

Deep reds, soft pinks, warm blush, and the tender white of fresh petals — the full spectrum of love from passion to gentleness.

2016 2017 2018

Red has been the colour of love and desire across cultures for millennia — from the red ochre of prehistoric ritual to the scarlet thread of fate in Japanese folklore, from Juliet's lips to the red envelope of Chinese New Year. Valentine's palette does not commit to a single red; it moves across the full range of what love means. There is the intensity of a deep crimson rose, not yet open. The warmth of coral, playful and optimistic. The pale blush of a cheek. The soft pink of sweet peas picked from a morning garden. And white, which gives all the reds room to breathe — the pause between heartbeats.

The 5 colors

RGB (225-96-124)

#e1607c

A vivid red: light, considered, and steady.

Sedate Border behind Lacing →

RGB (205-44-29)

#cd2c1d

vivid and medium — a red that reads as grounded.

The Bay despite Sagacious Bridging →

RGB (234-108-177)

#ea6cb1

This light pink sits at the vivid end of its family.

Clarion Aurora opposite the Heightening →

RGB (219-143-201)

#db8fc9

moderate and light — a magenta that reads as open.

What the Aura into Foamy Heightening →

RGB (203-118-134)

#cb7686

moderate and light — a red that reads as open.

Plain Brook between Damming →

CSS custom properties

:root {  --valentine-1: #e1607c;  --valentine-2: #cd2c1d;  --valentine-3: #ea6cb1;  --valentine-4: #db8fc9;  --valentine-5: #cb7686;}

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